dc.description.abstract |
The aviation industry is probably one of the largest industries worldwide.
The Air Transport Action Group reports that three billion passengers were
transported globally in 2012. Booking trends analyzed by ITB Berlin and
IPK International shows that travel agencies are becoming less important
in Western Europe. In 2012, an average of only one in ve customers book
their trip through travel agencies, whereas in 2008 an average of one in three
trips was booked through travel agencies; the remaining trips were booked
using Online Travel Agents. There are many online travel portals; some of
the more famous ones are Travelocity, Expedia and Orbitz, and Hipmunk.
However we believe that these entire online travel portals have the limitation
that they were built with simplistic assumptions about the needs of a user.
It is easy to nd the best possible
ight if the user is only concerned about
one parameter like price, departure date,
ight durations etc, however the
user is not able to nd the best tradeo between di erent parameters that
are important to her unless she is willing to spend signi cant time and e ort.
Hipmunk, a recently launched online travel portal, does a better job by providing
the
ight information in visual form and giving an option that sorts
ights according to a combination of price,
ight duration, and number of
stopovers. However, if a user is looking for the best tradeo between multiple
parameters then she still has to put considerable e ort. This is mainly because
of two reasons: the rst is that the xed formula that sorts the
ights
take away control from the user, and second is that all the information is not
visible on a single screen and the user has to scroll up and down many times
to consider all the
ights.
We believe that human needs are too complex for any algorithm to rank
the many
ights available according to the needs of each user. We believe
that the key is give control to the user. This can be done by exploiting
the amazing capabilities of the human visual system to visually explore and
understand large amounts of data by presenting the travel information in
pictorial form on a single screen. In this research project, we plan to investigate
and develop an algorithm for providing information to a customer about
ii
iii
di erent
ights to his destination. The end product will provide graphical
information of di erent routes to the user. Our system will assist user in
choosing appropriate
ight robustly and e ciently. |
en_US |