Abstract:
The system is designed for the pharmaceutical distributors. The objective of the system was to automate the various mature pharmaceutical processes used in the Marketing and Distribution departments. The system provides external web and pda interfaces for the Sales Force and provides web interface to the Marketing Force. The system integrates sales and marketing data so as to facilitate an effective decision making capability with the technology of dynamic reporting (OLAP). The Sales information is fed into the backend system. Based on that information the Marketing Executives can manage their employees in a way as to maximize sales in their area of management. The system features a complete EMS, SFA, CRM, ERP for the pharmaceutical industry. A facility of dynamic reporting is provided for the EMS to manage the employees to the full extent.
