dc.contributor.author | Roger A. Kerin; Steven William Hartley | |
dc.date.accessioned | 2020-12-01T11:04:48Z | |
dc.date.available | 2020-12-01T11:04:48Z | |
dc.date.issued | 2017 | |
dc.identifier.isbn | 1259712362, 9781259712364 | |
dc.identifier.uri | http://10.250.8.41:8080/xmlui/handle/123456789/15016 | |
dc.language.iso | en | en_US |
dc.publisher | McGraw-Hill Education | en_US |
dc.relation.ispartofseries | 7th ed; | |
dc.subject | Marketing | en_US |
dc.title | Marketing: The Core | en_US |
dc.type | Book | en_US |