Advertising and Promotion: An Integrated Marketing Communications Perspective

dc.contributor.author	Belch, George E
dc.contributor.author	Belch, Michael A
dc.date.accessioned	2020-12-02T08:12:22Z
dc.date.available	2020-12-02T08:12:22Z
dc.date.issued	2017
dc.identifier.isbn	1259548147,9781259548147
dc.identifier.uri	http://10.250.8.41:8080/xmlui/handle/123456789/15350
dc.language.iso	en	en_US
dc.publisher	McGraw-Hill Education,	en_US
dc.subject	Advertising-Marketing	en_US
dc.title	Advertising and Promotion: An Integrated Marketing Communications Perspective	en_US
dc.type	Book	en_US