dc.contributor.author | Clow, Kenneth E. | |
dc.date.accessioned | 2020-12-03T09:44:22Z | |
dc.date.available | 2020-12-03T09:44:22Z | |
dc.date.issued | 2018 | |
dc.identifier.isbn | 978-1-292-22269-1 | |
dc.identifier.uri | http://10.250.8.41:8080/xmlui/handle/123456789/16200 | |
dc.language.iso | en | en_US |
dc.publisher | Pearson | en_US |
dc.relation.ispartofseries | 8th Edition; | |
dc.subject | Integrated Marketing communications | en_US |
dc.title | Integrated Advertising, Promotion, and Marketing Communications | en_US |
dc.type | Book | en_US |