Intrapreneurship: Means of Measuring Innovation and Creativity within Corporate Zone of Pakistan

Abstract

The concept of Intrapreneurship is examined in this dissertation which encompasses the study of four leading corporate organizations in Pakistan in the Twin Cities of Rawalpindi & Islamabad. The purpose of this research is to examine the extent of intrapreneurship being adopted by all levels of management in corporate organizations of Pakistan with the point of interest being to provide pointers regarding the support and development of an intrapreneurial environment in those organizations. Past studies were studied in order to study the concept of intrapreneurship and an environment facilitating intrapreneurial environment. The founding of an intrapreneurial environment was found to be dependent on the presence of 13 constructs. The 13 constructs measuring the intrapreneurial climate of organizations and the five variables measuring the perceived success of the organization were constructed in a questionnaire to measure the intrapreneurial climate of the participating public secondary educational institutions. The establishment of an intrapreneurial environment was determined to be reliant on the presence of 13 traits. The 13 traits scaling the intrapreneurial environment of companies and the 5 variables estimating For the purpose of this research a questionnaire has been administered to 4 leading organizations of the corporate sector of the twin cities. The questionnaire comprises of two sections; the first section of tries to evaluate if the personnel within the current organizational setup have the skills required for an intrapreneurial culture of exists and blossom. Whereas the second portion of the questionnaire tries to evaluate whether the organizations themselves are providing an environment in which the culture of intrapreneurship can take roots. The survey population for this study was the personnel at the participating corporate sector organizations in the twin cities of Islamabad & Rawalpindi which included representation from all tiers of management. The entire research sample was thus pursued and included 50 personnel from the participating organizations. Every one of these participants are confronted with demanding situations on extraordinary stages which can be triumphed over with the aid of performing tasks with intrapreneurial spirit. For the cause of this examine those participants were considered as part of the management. Recommendations will encompass an action plan which includes steps to improve the intrapreneurial environment of corporate organization organizations were made based on the analysis as well as the literature review. II