PAKISTAN TOBACCO COMPANY 2012

Abstract

The tobacco industry in Pakistan has experienced growth since the past few years as the overall consumption of tobacco in Pakistan has increased. This project that we’ve done basically talks about the tobacco industry of Pakistan and most importantly, the key shareholder of this industry i.e. Pakistan Tobacco Company (PTC). Phase 1 of this report focuses on the Introduction to PTC, its market share, Pakistani tobacco industry analysis and finally the company analysis. Phase 1 also focuses on the key production processes of the company and its consumer base. Some difficulties faced by the tobacco industry have also been mentioned and explained. The second phase of this report/project is more analytical and focuses on the different financial ratios that help determine the future of the company. To analyze these ratios, they are compared with the ratios of the industry and the overall industry average which makes it clear where the company currently stands in the market and where is it placed in the upcoming future. The work done by each group member in this project is equal and the project has helped in understanding the general financial trends in the tobacco industry, Apart from that there has been an increase in the overall knowledge of the industry and its competitors. A lot of new terms have been learnt from the project as well e.g. air-curing etc.