Abstract:
This research was designed to investigate the gender wise difference in privacy management on very famous social networking site, Facebook. The present study employed survey method on 400 respondents using simple random sampling technique. This study was not confined to any geographical boundary within Pakistan. Present study provides the in-depth analysis on various sections privacy aspects on Facebook. Privacy management patterns over several sections of Facebook with special reference to gender were discussed in detail. Results revealed similarities and differences in privacy management practices by male and female users on Facebook.
