Abstract:
E-commerce has received widespread attention for being one of the most important
accelerators of job creation and entrepreneurship, especially for youngsters. The
scale of the e-commerce market in the context of Pakistan is still small when
in comparison with other comparable nations, despite having a favorable mobile
phone and internet populace and rising e-commerce use. This is an effort to
examine the hidden patterns and insights in the Pakistani e-commerce industry,
and forecast future growth based on these patterns.
The current study analyzes how e-commerce affected customer behavior and out lines the variables that industries in Pakistan use to decide whether to go for
e-commerce methodology or not. Additionally, the investigation explores the dif ficulties associated with e-commerce and how it affects organizational growth. By
using statistical techniques like linear regression analysis and the ARIMA model
for forecasting future behavior, the results of the current study were extracted.
The study’s findings indicated that factors like ease, pricing, and delivery time
are a few of the elements that Pakistani businesses may consider when decid ing whether to use e-commerce or not. The findings of the statistical research
elaborated that e-commerce has a favorable impact on customer behavior and
organizational growth. Poor coordination with company goals and a lack of or ganizational internal competencies are two organizational issues this study finds,
which if not addressed, might result in a negative impact from the e-commerce
implementation.
