CRITICAL SUCCESS FACTORS FOR CONTRACTOR FIRMS IN BUILDING CONSTRUCTION OF PAKISTAN

Abstract

The construction industry is vibrant in nature due to the increasing innovations in technology, constraints of budgets and modern development challenges. The study of critical success factors (CSFs) is unique and different method to nip essential elements for project success.Building construction projects in Pakistan gave a new dimension to construction industry; but success in this field cannot be achieved without having competitive contractors, cconsequently, focus of this research is to identify variables which are necessary for contractors to gain success in building construction projects. Project management, organization structure, organization resources, competitive strategy relationship, bidding, marketing, technology and external environmental factors are identified as critical success factors for contractor’s success in building construction projects. Survey has been conducted in the form of interviews in order to evaluate the important factors focused by contractors in Pakistan to gain success in this business.The data collected from survey is then analysed in order to gain contractors view about these identified factors from literature and identify the critical factors in order of their priority of focus. This study found that competitive strategy; bidding, marketing, organization resources and relationship are the most important critical success factors in the order of their priority. The focus on these critical success factors can produce better results in the project execution and turns in to a profitable business for the contractor. The CSFs in this study provides a direction for the contractor’s for managing its resources and client’s to assess the competitiveness of contractor firms in order to get a maximum advantage in the particular context of Pakistan construction industry.