Abstract:
The growth in technology has transformed our socio-economic system to socio-techno-economic dimension. The usage of online social media for formal / informal interactions has added complexity to our existing communication networks and lifestyles. Consequently, the security and privacy of individuals / information is now more vulnerable. Development of appropriate security layers in online social media requires enormous time and financial resources. A systems perspective in the development of awareness programs / trainings / additional security layers is required. However, the awareness of such complex issues in Pakistani society is still under-developed.
In this study, we have focused on estimating the existing state of awareness in the society about privacy, security steps and information hiding / sharing in social media. The study is based on a traditional method of survey research design “questionnaire filling”. Student population of National University of Sciences & Technology, (NUST) Islamabad, Pakistan is considered for questionnaire filling. Correlations between variables and usage / awareness levels of security settings in social networking sites are evaluated. The results demonstrated l ack of knowledge about security and privacy
even in the population with maximum exposure to information . However, an
increasing concern about privacy issues is also observ ed. Most of respondent s spend
much time of the day on social networking sites. The results of this study can help in evaluating current user perspective and futuristic interventions required for development of awareness programs and design of security procedures / layers in social media system.
