Aligning Technology Strategy with Business Strategy CASE STUDY ON PTCL

Abstract

developing initiatives taken by general managers on behalf of owners, connecting exploitation of resources, to increase the performance of firms in their external environments (Nag, Hambrick, & Chen, 2007). It involves stipulating the firm’s vision, mission and objectives, evolving plans and procedures, frequently in terms of programs & projects, which are intended to attain these objectives, and then assigning resources to execute the programs, projects, policies and plans. Overall performance of the organization towards its objective and goals is determined using the balanced score card. As per the modern & fresh studies by principal management philosophers, stake holders’ expectation along with the custom balanced scorecard has to be the starting and commencing point of the strategy. Strategic management is an instrument of decision-making task to set goals and establish objective rather than settling Tactics. The process in a whole provides a path for the firm to follow and is meticulously associated with the organization design studies. In business administration it is beneficial to discuss "strategic orientation" between the firm and its situation or "strategic uniformity." As per Arieu (2007), "There is strategic consistency when the actions of an organization are consistent with the expectations of management, and these in turn are with the market and the context." Strategic management is about the stakeholders, the Board of directors and not only the management team of the organization. It’s determined by the firm’s organization design. According to Lamb, who contest that, “Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.” (Lamb, 198