Abstract:
This research study delves into the intricate dynamics surrounding the adoption of Online
Medical Consultation (OMC) in the context of Pakistan, utilizing the Unified Theory of
Acceptance and Use of Technology (UTAUT) as the theoretical framework. Through an
extensive literature review, five critical factors: perceived risk, perceived satisfaction,
perceived cost, perceived trust, and self-efficacy were identified as having a substantial
relationship with UTAUT across various information technology systems. This study
added variables “Perceived Risk”, “Perceived Cost”, “Perceived Satisfaction” and studies
their impact on users’ Behavioral Intention (BI) to use such system. Data was collected
through random sampling from 978 respondents from Pakistan. Data was analysed through
multi-regression analysis. Performance Expectancy proved to be the best predictor of
users’ Behavioral Intention, followed by perceived satisfaction, perceived trust, effort
expectancy, social influence, perceived cost and self-efficacy. While perceived risk has an
insignificant negative effect upon behavioral intention. The study's outcomes improve our
knowledge of the variables influencing users’ adoption of OMC.
