Abstract:
Sustainable Land Use planning is inevitable for the sustainable land use and to make the endogenous market structure efficient and effective. This research aims to explore the optimal land use in case of land use, how it affects the environment around us, what kind of impact it has on health of people, and what changes in may bring in the market structure. Study will help to analyze how ineffective has been the land use in urban area of Rawalpindi and how unplanned urbanization in city area leads to unsustainable environmental issues that causes health problem. Similarly, use of land with lack of planning also causes over population in urban area and changes the market structure over the time. These aspects are important to uncover so that their relationship can be quantified. Data since 2010 was used to measure the impact of land use on environmental degradation, changing market structure and health wellbeing. Secondary data on market structure (employment, food security) was collected from Household Income expenditure Survey (HIES) published by PBS. Econometric Analysis through Binary Logistic Regression approach was employed through SPSS and E-view to quantify the impact of urbanization of market structure and health wellbeing of people in Rawalpindi city. Lastly, the Multi-Criteria Decision Analysis (MCDA) was used to check the role of urbanization in environmental changes. The output of this research was in the form of maps, chart, and tables that helped to provide the better understanding of complex relationship between the land use, urbanization, and changing market structure i.e., economic, environment and health changes in Rawalpindi. Expected outcomes were achieved by LULC, Econometric Analysis through Binary Logistic Regression and AHP. This research helps to inform about how optimal the land is used and how much negative impact the urbanization has bring in terms of deteriorating the health wellbeing. Its results enlighten the policy makers the changing nature of the market structure in terms of employability, income level and living standards. Implication of this study is to benefit the urban policy makers, city planners, environment agencies and labor market to make policies keeping in view the optimal use of land as it has significant impact not only on environment but also on health and economic wellbeing of people.
