Abstract:
Quality management has all the earmarks of an oxymoron – no
wonder design professionals are suspicious of the concept!
Quality is an idea, an approach, a theory. The hallmarks of any
theory are simplicity, brevity and tidyness. Mies got his down to an
enduring three short words. Einstein’s is even more durable, and
– at just fi ve characters – probably has set an unbreakable record.
By contrast, management is about people. Therefore, management
is not simple or tidy – it is messy and complex, an ever-moving
target.
Quality has a quicksilver nature, hard to grasp. Yes, it can be
accurately reduced to a brief set of generic principles – and the
international standard for quality, ISO 9001, does that admirably. At
the same time, quality means a description-defying passion to excel.
This passion drives some of its holders toward a widely-held vision
so lofty it includes uplifting of – and poetic to – the human spirit!
These ‘mountaintop’ goals have to coexist along with such mundane
chores as keeping out rainwater and durability to last half a century!
These (a brief set of generic principles, and over-arching,
inspirational goals) are, respectively, the ‘little q’ and ‘big Q’
aspects of quality noted by Juran and Franklin1
. How does one
resolve the breadth – the pan-practice sweep – of such concepts?
The original vision for this handbook was much larger than the
space available, and the result is better for it. When confronting
severely right-brained readers – my primary market – with a pile of
words, Mies’ dictum is spot-on, and the arguments for Viagra don’t
apply.
The result is not intended as a one-stop shop for designing a QM
system, although you could certainly use it for that. Rather, it is a
network hub for information about quality in architecture.
It is also two books in one: a practical guide to theory and concepts,
representing the ‘Q’ of QM; and a comic book story about a
fi ctitious practice that closely mirrors the complex, untidy, messy,
people side – the ‘M’ of QM – the reality that glides in and ou