Abstract:
Sustainable Land Use planning is inevitable for the sustainable land use and to make the
endogenous market structure efficient and effective. This research aims to explore the optimal
land use in case of land use, how it affects the environment around us, what kind of impact it
has on health of people, and what changes in may bring in the market structure. Study will help
to analyze how ineffective has been the land use in urban area of Rawalpindi and how
unplanned urbanization in city area leads to unsustainable environmental issues that causes
health problem. Similarly, use of land with lack of planning also causes over population in
urban area and changes the market structure over the time. These aspects are important to
uncover so that their relationship can be quantified. Data since 2010 was used to measure the
impact of land use on environmental degradation, changing market structure and health
wellbeing. Secondary data on market structure (employment, food security) was collected from
Household Income expenditure Survey (HIES) published by PBS. Econometric Analysis
through Binary Logistic Regression approach was employed through SPSS and E-view to
quantify the impact of urbanization of market structure and health wellbeing of people in
Rawalpindi city. Lastly, the Multi-Criteria Decision Analysis (MCDA) was used to check the
role of urbanization in environmental changes. The output of this research was in the form of
maps, chart, and tables that helped to provide the better understanding of complex relationship
between the land use, urbanization, and changing market structure i.e., economic, environment
and health changes in Rawalpindi. Expected outcomes were achieved by LULC, Econometric
Analysis through Binary Logistic Regression and AHP. This research helps to inform about
how optimal the land is used and how much negative impact the urbanization has bring in terms
of deteriorating the health wellbeing. Its results enlighten the policy makers the changing nature
of the market structure in terms of employability, income level and living standards.
Implication of this study is to benefit the urban policy makers, city planners, environment
agencies and labor market to make policies keeping in view the optimal use of land as it has
significant impact not only on environment but also on health and economic wellbeing of
people.
