Abstract:
This research delves into the framing of climate change-related news articles in "Dawn"
and "Roznama Jang" newspapers during the tenure of the Pakistan Tehreek-e-Insaf (PTI)
government in Pakistan. The study employs a qualitative research analysis approach to
explore how these two prominent English and Urdu Pakistani newspapers frame climate
change initiatives. The study categorizes the relevant news articles into frames to
understand how government-initiated climate projects are portrayed in the media. Through
this analysis, the research seeks to uncover the predominant framing patterns in the selected
newspapers and explore how they contribute to public understanding and perception of
climate change initiatives. The qualitative research methodology used in this study
involves thematic analysis and framework analysis to identify recurring themes and
framing categories present in the news articles. Thematic analysis allows for the
exploration of overarching themes and patterns in the coverage of climate change
initiatives, while framework analysis provides a structured approach to categorize the data
according to predefined frames such as environmental impact, economic implications,
political discourse, human interest stories, scientific perspectives, and proposed solutions.
By examining the framing of climate change initiatives in both English and Urdu
newspapers, this research aims to shed light on how language and cultural factors may
influence the portrayal of environmental issues in the media. Previous studies have
highlighted the importance of linguistic and cultural nuances in shaping public perceptions
of climate change, and this research builds upon existing literature by providing insights
into the specific framing strategies employed by Pakistani newspapers in reporting on
climate-related issues. Ultimately, this study contributes to our understanding of how
media framing shapes the climate change issue in Pakistan. By identifying the dominant
frames used in newspaper coverage of climate change initiatives, policymakers, journalists,
and advocacy groups can gain valuable insights into how to effectively communicate
climate-related information to the public and promote informed decision-making and
collective action on environmental issues.
