Abstract:
Communication is the lifeblood of all organisations, big, small, private or public.
Communication takes place, whether well informed or not. Staff communicate,
whether approved channels are in place or not and managers can spend as much as
90% of their time talking to others. Knowledge of communication theory will assist in
creating a better climate where successful communication can prosper. An
understanding of the many rapidly developing methods of communication is essential
to facilitate successful communication with colleagues, suppliers, clients and the
public. The reward is that the organisation’s message is conveyed and understood; that
staff understand their role and achieve it; that suppliers know what is expected of them
and deliver; that clients know what the organisation offers and are not disappointed
