Abstract:
Business methods and practices have changed due to advancement in technology. The tools
of technology have brought a paradigm shift in the business techniques. Social media has
now become a significant factor for the entrepreneurs for entrepreneurial growth and
development. The study discusses the impact of Social Media on the success of
technological entrepreneurial ventures in Pakistan. Entrepreneurial success is dependent
on uniqueness, innovation and adoption of new methods for survival. Social media is a
powerful medium which influences the business and lives these days. Survey based study
is carried out to collect the data from entrepreneurial ventures through in-person filled
questionnaires to infer the results of research. The sample of research includes the
entrepreneurial ventures of software industry in Pakistan. The research studies the impact
of social media practices of marketing, branding, networking and communication on the
entrepreneurial success. Statistical analysis of correlation and regression is performed on
the data to study the association between success and social media. The results show that
strong impact of social media is found on the success of entrepreneurial ventures. The
strongest significant relationship is found between social media communication and
networking with the technological entrepreneurial growth and success. The study reflects
the importance of social media in business growth. Social media is an effective and
efficient tool for the promotion and success of business. Social media acts the basic
strategic factor of entrepreneurship. Social media can help in the value creation and
innovation process of entrepreneurial ventures.
