Abstract:
Essentials of Research Design and Methodology by Geoffrey Marczyk, David DeMatteo, and David Festinger is a concise guide for understanding the fundamentals of research in social and behavioral sciences. The book provides a straightforward overview of essential concepts, including research design, sampling techniques, data collection methods, and statistical analysis. -- Designed for both students and professionals, this text balances theoretical explanations with practical applications, offering real-world examples to illustrate key principles. It also discusses ethical considerations, the importance of validity and reliability, and strategies for interpreting research findings effectively. With its clear language and structured approach, it is an invaluable resource for those looking to develop or enhance their research skills.
