Abstract:
Due to a lacking communication with previous generations, the Pakistani youth is disconnected with their traditional spice knowledge and practices. This leaves them heavily dependent on standardized packaged spices, slowly forgetting the core of spices. This paper explores the factors contributing to this disconnect and the ways in which we can encourage the two to reconnect. The research reveals existing mainstream Pakistani spice practices to include the use of pre-ground spices and blends, both branded and unbranded. Due to this, the new generation has lost touch with the indigenous knowledge of spices: their origin, identification, health benefits, and effect (taaseer). While both new and traditional spice grinding products are available in the market, none of them offer the facility of measuring spices. The entailed product design titled “Seasoned” offers a unique spice-measuring feature while showing potential for bridging the gap between Pakistani youth and their traditional spice knowledge and practices.
