dc.contributor.author | Kotler, Philip | |
dc.contributor.author | Keller, Kevin Lane | |
dc.contributor.author | Chernev, Alexander | |
dc.date.accessioned | 2025-01-18T09:53:32Z | |
dc.date.available | 2025-01-18T09:53:32Z | |
dc.date.issued | 2022 | |
dc.identifier.isbn | 978-1-292-40481-3 | |
dc.identifier.uri | http://10.250.8.41:8080/xmlui/handle/123456789/49059 | |
dc.description | SIXTEENTH EDITION | en_US |
dc.language.iso | en | en_US |
dc.publisher | Pearson Education Limited Harlow | en_US |
dc.subject | NCL-2025, NBSTEXTBOOK-2025 | en_US |
dc.title | Marketing Management | en_US |
dc.type | Book | en_US |