dc.contributor.author | Kotler, Philip | |
dc.contributor.author | Armstrong, Gary | |
dc.contributor.author | Opresnik, Marc Oliver | |
dc.date.accessioned | 2025-01-18T10:01:43Z | |
dc.date.available | 2025-01-18T10:01:43Z | |
dc.date.issued | 2018 | |
dc.identifier.isbn | 978-1-292-22017-8 | |
dc.identifier.uri | http://10.250.8.41:8080/xmlui/handle/123456789/49060 | |
dc.description | 17th edition | en_US |
dc.language.iso | en | en_US |
dc.publisher | Pearson Education Limited Harlow United Kingdom | en_US |
dc.subject | NCL-2025.NBSTEXTBOOK-2025 | en_US |
dc.title | Principles of Marketing | en_US |
dc.type | Book | en_US |