Abstract:
The efficacy of Google Ads and other digital media ads is very low. So here the need arises for some technology that would be cost-effective and provide best results for real time or on spot advertisements. There should be some technology for large supermarkets to market the products in best possible way with less resources. Our project focuses on using BLE Beacon technology for providing an effective solution for smart marketing and convenient shopping. This system is deployable to many places but our interest is to go for large grocery stores.
The idea aims to provide real time advertisements on Android App along with the query based product search feature which will help customers to find the location of the desired product on map. The system will also have a Web App for retailers to manage the product advertisements and other specs of products from back end. This technology is being used in some countries for such purposes but there is no such system over here in Pakistan. Using this cost effective solution we hope to provide best solution for sharing real time advertisements with customers directly on their smart phones. The customer can get authentic information directly on their devices by just having our application installed and Bluetooth turned on. We will deploy this system at our case study CSD Supermall, Lalkurti, Rawalpindi.
