Abstract:
There is a sudden influx that has been recorded as an uncontrolled radical escalation within the
mass consumption of fabric within the contemporary context of the urban densities of Pakistan.
Advancing technology and targeted advertising is only feeding the unstable direction of society
towards consumeristic tendency. But the question which ariseswhen one tries to understand the
consumer - retailer relationship is the ocular-centric behavior it is building towards. Consumers
are targeted through a visual centric narrative, creating a gap between the knowledge and value
through its ranges of quality, the value for its processing during production, and the perception
of the fabric through the rest of the senses.
The aim ofthis thesis is to question the temporary state ofspace, through the use ofarchitectural
programming and disruption, and allow the urban society to question their own behavior when
they have inhibited these spaces,
Within an urban setting, there is a specific behavior pattern that the site is identified as, and
directs it's users through a specified consumer based journey. From the Users point of view, the
concept of programmatic disruption within these existing user patterns, the usersfalling into the
patterns of the site will be guided into anotherterritory, towards a passage of deconstructing the
perception of fabric, and allow the existing users to question their intentions, the end product
they are aiming towards on the path they have placed themselves on.
