Abstract:
This document is the final formal deliverable for our Final Year Project titled, “Smart Retail Solutions via Contextual Interactivity.”
Advertisement is considered as the main mode of increasing the market value of products. Number of ways such as print media, social media, television, radios and billboards, have been designed and used by every major industry. However, with growing competition and the increased importance of marketing over the period of time, retailers are trying to find new ways to appeal to their customers and make a lasting impression. Secondly, as of now, there are no means through which retailers can get quick feedback on their performance and strategize accordingly so that they can accelerate sales and accumulate profits.
The project titled “Smart Retail Solutions via Contextual Interactivity” involves creating a dynamic and adaptable solution for retailers to market their products to customers and generate performance analytics based on customer’s interaction with a product. The generated results are based on the movement of customers in the store and peak activity times that would help retailers make necessary decisions in real time.
The project aims at revolutionizing the way advertisements are done currently by reaching out to customers directly. The system is based on an android application, web based portal developed in Laravel framework and Estimote beacon technology.
