Abstract:
This study examines the use of social media platforms for conducting business online. With the popularity and growth of Facebook, it has become more than just a platform for socializing and uploading pictures, it can now be used as an essential tool for entrepreneurs to market their brands. The research methodology employed is primary research coupled with analyzing past literature present on this topic. Different entrepreneurs have been interviewed to get their input regarding how social media has helped them to reach their target market and generate profits for their business. The results of the primary and secondary research co-relate and it becomes apparent that a social media platform, primarily Facebook is a very essential platform to conduct business. In future, companies will invest more attention to Facebook as a medium to market/advertise their brands.
Acknowledgment First and foremost, I am grateful to the Almighty Allah, the Most Gracious and Most Merciful, for giving me the ability to complete this thesis. Next I take this opportunity to give my sincere thanks to my thesis instructor and advisor Sir Bilal Chohan for his continuous support and encouragement. He was thoroughly supportive and played a crucial role in this whole research.
