What to Look For In an Organization? The Impact of Employer Branding On Talent Acquisition and Employee Retention

Abstract

This paper attempts to explore the impact of Employer branding on talent acquisition and Employee retention. With the continuous increase in demand for competent employees that are a good fit for the organizations culture and values employer branding is the best weapon in this era of competitive labor market. An organizations product/service brand and its people are the most important asset for any organization coupled with the fact that hard working, good and talented employees are difficult to find as well as retain. This situation in itself is a testament to the idea that employer branding in the business world of today is no longer a concept that firms may choose to ignore if they wish to remain competitive in the long run. In an age where an employee is the most important component of any organizations firms have started realizing the importance of having a distinguished image of them as a good place to work in the external market. This image is based on components within the organization like organizations culture, its work environment, its reward packages, the developmental program it implements for its employees and communication within the organization and many more. Firms can distinguish themselves from others in the market through one of these factors or a combination of all of them.