Two Dimensional Integration of Livestock Industry in Pakistan

Abstract

The research mainly focuses on the recent development in the poultry and livestock industry of Pakistan; how it has evolved from 1970s till the where the industry was in the growth stage till 2010 where latest technology has totally revolutionized the dynamics of the industry. The economies of scale have been achieved, and are being further worked upon to reduce the costs as well. In the quest of reaching higher economies of scale, we see that different players in the industry compounding up to synergize their performance and lower costs. Players are going for vertical integration where they own their own farms till the very end retails stores as well. Also, the companies are also going for horizontal integration where small to medium sized players are grouping up to synergize their strengths into one big player in order to achieve higher economies of scale. This is turning the market very competitive, making the players find new horizons of business. This fierce competition has made small players either to group up into one big player or else they would go bankrupt due to lower economies of scale. Lastly, this thesis also predicts how the industry is changing and what will be its future outcomes. This report is based on the supply chain of the poultry sector in Pakistan; it majorly studies the financial & operational techniques of the supply chain. The main purpose of this study is digging deep into the poultry farming sector & studying the price fluctuations of poultry products (meat and eggs) and to find & understand the reason behind fluctuations. This specific research aims to help us understand the supplychian thus finding ways to lower the product prices which in turn would help in fulfilling the demand. This study recommends ways to enhance operational efficiency & detailing relevant to poultry feed, temperature, area and location and shed on a commercial basis, including moisture, which result in keeping the poultry shed on commercial basis. Recently in Pakistan economic survey 2009-10 report also includes poultry in Pakistan sector covers all recent developments and current situation. Past data and news of poultry growth and development have been added to give a similar proportional. Within this context, in the last two bird flu virus in infected poultry is discussed. Research collected over the past five years, poultry feed (starter, finisher, etc.) (2005-2010), prices sick poultry product prices (domestic / farm eggs and meat) contains data Pakistan poultry association poultry research institute Rawalpindi, Punjab. These figures actually help us analyze the variable through regression analysis was used to determine the relationship. Researchers who are interested in poultry is a useful tool for all those. Doubt a profitable project and have great positive potential.