Abstract:
Committed to providing a premium one-stop online solution for all gift-giving
needs, the business defined in the following document is an entrepreneurial
venture initiated by four NBS students. Based on a thorough primary and
secondary research, Regalo identified a gap in the local market for innovative
and premium gift offerings which cater to all gift-giving needs of fast-paced
millennials.
Regalo’s current offerings, elegantly designed baskets, chocolate bouquets and
trees, and e-gift cards which are all are non-contemporary forms of gifting, are
also highlighted. The company operates through its website and social media
pages. It stresses greatly upon quality products and excellent customer service.
We also conducted an in-depth analysis of our immediate competitors to further
improve our business. All aspects of the business, ranging from operating plan to
financials, are also included in the document. In addition, future forecasts, as well
as limitations of the business are outlined below, to better prepare for any
uncertainties.
The business plan aims to bring on board potential investors and creditors, to
help Regalo expand and capitalize on the considerable chunk of giftware market
which is still unsaturated. The rising purchasing power and conditions of current
economy are opportunities that Regalo can exploit. In the future, Regalo also
plans to explore all available avenues of gift services to grow and maximize
profits through diversifying our product line.
