Communicating Leadership as a Pakistani Woman: a Phenomenological Inquiry

Abstract

Academic literature is chockfull with researches emphasizing on the need and standing of communication interactions for effective leadership. However, research devoted to effective leadership communication and its attributes, is extremely sporadic. Similar is the case with women leadership and it gets even scanter with Pakistani Women Leaders. The motivation behind this phenomenological research was to observe the lived experiences of Pakistani women leaders and cognize the communication used to succeed in their respective fields. Social Cognitive theory by Albert Bandura was the theoretical framework guiding this research. Five recognized women from different social fields were interviewed; Justice Nasira Iqbal, Dr. Shameem Zaidi, Massarat Misbah, Roshaneh Zafar and Puruesh Chaudhry. This research set out to highlight the important aspects that make leadership communication effective. Four themes were noted from this research; Communication that was trust building; Trust Development, Motivational; Actuate and Incentivize, Self-aware; Self Awareness and Self Actualization and Adaptive; Appropriateness.