Abstract:
The report aims at finding a correct and valid local branding strategy for Chinese brands like “ChangHong Ruba and TCL” by analyzing Haier Pakistan strategies specifically to build up a world-class brand. As in my opinion the above mentioned Chinese brands like “ChangHong Ruba and TCL” are much lacking the proper marketing strategies and marketing mix to sell their products and thus are not much popular and less trust worthy for the local buyers. This project aims to look for the brand popularity and brand image for these Chinese brands and to find out the reasons why Haier has got much better brand loyalty of customers than other Chinese brands. What are those strategies and brand management techniques Haier are using.
