The aim of this project was to identify branding strategies for Yingli solar to communicate its
past glory to its new and existing customers, as well as formulate a winning strategy to
introduce new and advance technologies ...
The project's goal was to carry out certain activities from Phantom's marketing campaign
and see them through to completion. Phantom is one of the world's fastest growing firms,
with direct sales of more than USD 4 million ...
Faraz, Ahmad(NUST Business School (NBS)NUST, 2024)
A long-time leader in the cement manufacturing industry, Fauji Cement Company Limited,
headquartered in Rawalpindi, operates a cement plant in Fateh Jang, District Attock in the province
of Punjab. The company produces ...
Faraz, Ahmad(NUST Business School (NBS)NUST, 2024)
The Executive MBA program of the NUST Business School, an important aspect that serves an invaluable enabling service for creating the required environment for experiential learning to enhance perspectives of the EMBA ...
Ahmad, Bilal(NUST Business School (NBS)NUST, 2024)
As sustainability becomes a vital factor for industries worldwide, the food delivery sector has emerged as a significant contributor to environmental challenges due to its rapid expansion and reliance on single-use packaging. ...
Ahmad, Bilal(NUST Business School (NBS)NUST, 2024)
EMBA students got a chance to participate in a study trip organized by National University of Sciences & Technology (NUST) and University of Southampton Malaysia (UoSM). The four day event was divided into sessions: ...
Rao, Kulsoom(NUST Business School (NBS)NUST, 2024)
The telecommunication industry worldwide is undergoing a significant business transformation which is fueled by the changing economic environment coupled with tight competition & depleting dollar revenues. It has now become ...
Rao, Kulsoom(NUST Business School (NBS)NUST, 2024)
The purpose of this report is to provide a detailed overview of the study tour to University of Southampton Malaysia (UoSM) in collaboration with NUST Business School whereby students of Executive MBA program attended a ...
Mushtaq, Umar(NUST Business School (NBS)NUST, 2024)
In the telecommunication market, it is a big challenge for companies to retain their
corporate customers given the tough market competition and changing economic
conditions. Being the infrastructure backbone of the ...
Mushtaq, Umar(NUST Business School (NBS)NUST, 2024)
The international visit/study tour is an important part of EMBA Program which falls under
the “International Exposure Program, IEP” of NUST. The main motivation of this program
is to allow professionals to enhance their ...
Ikram, Zeerak(NUST Business School (NBS)NUST, 2020)
A recent 10-day international trip to Turkey offered a rich blend of academic and industrial experiences, centered in Istanbul and Ankara. Istanbul and Ankara served as the main hubs where I combined work and leisure with ...
Ikram, Zeerak(NUST Business School (NBS)NUST, 2020)
One integral aspect of NUST Business School’s Executive MBA program is termed ‘International Exchange Program’ that serves as a valuable capstone project for EMBA students. The EMBA 2K20 batch did this project under the ...
Ali, Salman(NUST School of Business (NBS) NUST, 2024)
This research seeks to determine the effects of emotional labor especially surface acting on
employee’s well-being among the workers in telecommunications sector, with attention on PTCL
in Pakistan. The research focuses ...
Nasir, Kaenat(NUST Business School (NBS)NUST, 2024)
This project focuses on enhancing the patient experience in private tertiary care hospitals by addressing key factors such as service efficiency, personalized care, and a supportive environment. Through the implementation ...
Nasir, Kaenat(NUST Business School (NBS) NUST, 2024)
In the face of escalating healthcare costs and the imperative for sustainable operations, this project proposes the implementation of a comprehensive waste management plan tailored for hospital settings to significantly ...
The study tour to Malaysia, organized by NUST Business School, served as a transformative experience for our group of 19 students, under the thoughtful guidance of Dr. Fawad Khan. Our primary objective was to engage in a ...