Abstract:
During the course of preparation of this dissertation, I have been lucky enough to have the support and guidance of my classmates of EMBA2K12 and faculty members of NUST Business School. It would have been very difficult to perform the level of research and in-depth analysis, which I have been successful in performing, without their help.
I would especially like to acknowledge my project supervisor Mr. Bilal Chauhan for his valuable attention, advice and backing. Not only his grip on the subject; excellent coaching methodology facilitated my learning of and its practical application, but also helped me get a better insight of the market and consumer behavior.
