Developing Resilient Safety Culture Based on Individual Resilience and Norm Activation Model (NAM) for an Ultra-Safe Construction Site

Abstract

Researchers and practitioners are focusing greater attention on workers’ intend, an important factor in preventing injuries and improving workplace safety conditions; however, very little research has been done to study the cognitive mechanisms of employees engaged in this proactive safety behavior. This study aims to explain critical antecedents and cognitive mechanisms of construction workers’ Resilient Safety Culture (RSC) based on an integrated theoretical framework of the Individual Resilience (IR) and Norm Activation Model (NAM). This study was conducted by distributing a questionnaire survey to 120 construction workers in KPK, Pakistan. The results of Structural Equation Modeling (SEM) indicated the applicability and effectiveness of the integrative model in predicting workers’ intentions to adopt RSC and provides targeted suggestions and strategies for the sustainable development of safety management. These findings have meaningful implications for academic research on RSC and the industrial practice of safety management.