SUSTAINING HEGEMONY THROUGH MEDIA Reinforcing entertainment-based propaganda through social media to create unrest in society: Case study of Pakistan

Abstract

This study revolves around the concept of the entertainment media being used by powerful countries (referred to as hegemons in this study) to perpetuate their hegemony. The primary significance in this research is the use of movies to build narratives and distorted realities by inciting symbolic bullets into the subconscious of the audiences. Thus, creating perceptions and attitudes beneficial to the hegemons. This study concentrates on Pakistan as a case study, where these hegemons used the media to reduce self -worth in our society causing despondency among the youth. This notion was evaluated in qualitative sense through both the literature review and interview-based data of 10 experts, it was concluded that these symbolic representations did in reality exists in our youth. Majority of them become easy target of psychological operation being carried out by foreign entertainment industry through of 5 Keywords th generation and hybrid warfare.