• BRANDING PAKISTAN AS A TOURIST DESTINATION BRAND 

  Mussadaq, Aymun (NUST Business School (NBS), 2018)

  Travel and tourism industry is an important economic activity globally. This is one of the largest world industries with a high global economic contribution. This industry is highly competitive and because of the direct ...
• Testing Asset Pricining Models in an Emerging Market: A Case of KSE 

  Ahmed, Sohail . (NUST Business School (NBS), NUST, 2012)
• Waste Identification by Value Stream & Process Activity Mapping & its Impact on Textile Industry 

  Kamran, Hafiz Muhammad (NUST Business School (NBS), NUST, 2013)
• A Debate On The Rise of Marketing & Its Adverse Effects On Human Society 

  Asif, Zain (NUST Business School (NBS), NUST, 2013)
• Branding Efforts of Telecom Companies Regarding the 3G Services and the Perception of the Consumer 

  Khan, Anam (NUST Business School (NBS), NUST, 2014)
• GLOBAL COMPETIVENESS OF TATA GLOBAL CEVERAGES: A Case Study 

  Toor, Shiza Zulfiqar (NUST Business School (NBS), NUST, 2014)
• Impact of Traditional and Social Media Communication on Purchase Intention 

  Qadri., Usama (NUST Business School (NBS), NUST, 2013)
• Role of the Futures Market on Volatility of Spot Market : Evidence from Pakistan's Stock Market 

  Qudsia, Shomaila (NUST Business School (NBS), NUST, 2011)
• Impact of Humor & Ad Argument on the Viewers' Attitude towards the Advertised Brand 

  Umer, Ilhan (NUST Business School (NBS), NUST, 2015)
• The Effect of brand personality in purchase decision making of vehicle in working women of urban Pakistan 

  Swati, Zara Tariq (NUST Business School (NBS), NUST, 2012)
• Building Customer Preference for Retail Stores: Importance of Store Promotions Versus Store Service 

  Asad., Sarah (NUST Business School (NBS), NUST, 2015)
• Effect of marketing on supply chain management; Case study of Unilever 

  Khan, Sohaib Qadir (NUST Business School (NBS), NUST, 2013)
• Verification of Size Effect in Pakistan Financial Market 

  Zainab Shahid (NUST Business School (NBS), NUST, 2013)
• An Examination of the relationship between gold prices, Oil prices, Exchange rates & Interest rates with Stock rerun’s in Pakistan 

  Rashid, Tazeen (NUST Business School (NBS), NUST, 2016)

  With the increased acquaintance and interest in investing, investors are getting more conscious about gaining the knowledge regarding which markets offers the relatively more secure investment opportunities in this ...
• The effects of TV advertisements for low involvement products on consumer purchase 

  Qamar, Fatima (NUST Business School (NBS), NUST, 2007)
• Successful implementation of CRM in Fast Moving Consumer Goods (FMCGs) A case study 

  Shakeel, Sana (NUST Business School (NBS), NUST, 2015)
• Analysis of public disclosure made by Pakistani banks and its implications on the banking sector. 

  Kamal, Ali (NUST Business School (NBS), NUST, 2003)
• STRATEGIC BRAND ANALYSIS OF PAKOLA 

  NAZIR, SANA (NUST Business School (NBS), NUST, 2003)

  The World beverages consumption has risen by around three percent annually for the last six years. The main engines behind this growth have been, quite clearly, non-alcoholic drinks and bottled water. Rapid growth in the ...
• U-fone: A Branding Perspective 

  Ali, Syed Mohsin (NUST Business School (NBS), NUST, 2003)

  Cellular Mobile communication is the fastest growing area in the telecom sector. It has attracted almost 11% of the total investment in the telecom sector and the growth rate can be measured by the estimate that the ...
• TEXTILE INDUSTRY OF PAKISTAN: CAUSES OF SICKNESS 

  Hussain, M. Ahmad (NUST Business School (NBS), NUST, 2003)

  Industrialization has always been considered as the rapid road to economic development in Pakistan. Pakistan’s ruling classes, from the earliest days, had the firm belief that industrialization was the only road to ...

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