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Impact of Humor & Ad Argument on the Viewers' Attitude towards the Advertised Brand

Impact of Humor & Ad Argument on the Viewers' Attitude towards the Advertised Brand

Umer, Ilhan
URI: http://10.250.8.41:8080/xmlui/handle/123456789/32358
Date: 2015

Description:

Supervisor: Mr. Bilal Chohan

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