The Secret Key: A Mediated Moderation Model of Role of Social Media in Promoting and/or Inhibiting Corporate Entrepreneurship in Small Medium Enterprises in Pakistan

Abstract

In current turbulent setting, organizations need competencies to compete and grow. Social Media use can help companies innovate, grow, and seek new knowledge that can help them be entrepreneurial to find new opportunities, as the research on the topic remains scarce. This study advances the knowledge by emphasizing on how Absorptive capacity and Transformational Leadership play an important role in acquiring the useful knowledge from the external environment and with the help of transformational leader firms can help the firms to exploit that knowledge and turn it into competitive advantage, by using it strategically, on sample size of 375 SMEs. This paper contributes to the literature by proving how absorptive capacity and transformational leadership can be used for business value creation.