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Impact of Taboo Perception on Product Purchase Intentions: Mediating Role of Moral Attitude and Product Innovativeness
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| dc.contributor.author | Baqar, Naima | |
| dc.date.accessioned | 2023-07-11T07:36:20Z | |
| dc.date.available | 2023-07-11T07:36:20Z | |
| dc.date.issued | 2023 | |
| dc.identifier.other | 326912 | |
| dc.identifier.uri | http://10.250.8.41:8080/xmlui/handle/123456789/34551 | |
| dc.description | Supervisor: Dr. Adeel Tariq | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | NUST Business School (NBS), NUST | en_US |
| dc.title | Impact of Taboo Perception on Product Purchase Intentions: Mediating Role of Moral Attitude and Product Innovativeness | en_US |
| dc.type | Thesis | en_US |
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MS [223]