Abstract:
Aim of this project was to analyse marketing activities of Pantera Energy and how the company
has branded itself in last 1 year. Pantera Energy is a rising brand and with consistent marketing
efforts since 2019 it has established itself as a major market player. Pakistan market is very
diverse and there is a lot of scope in the energy sector. Pantera Energy provides 360 degree
solutions and is one of the few companies with presence in all the sectors. It has seen 3x
growth in human resources and revenue in last 2-3 years and has emerged as one of the
leading brands in the energy market of Pakistan.
In this report I have highlighted the marketing efforts of the company. And how has these
efforts translated into sales.
