Implementation and Analysis of the Marketing Strategy for the SquarePeg

Abstract

The purpose of this project is to analyze the implementation of the marketing strategy created for the SquarePeg in December 2020 as part of Business Project 1. Business Project 1 consisted of conducting primary and secondary research to identify target segments and evaluate them to prioritize the most profitable segments. The USPs for the SquarePeg were identified and a subsequent pricing, positioning, promotions and conversions strategy was then defined. One and a half year after the strategy creation, the implementation of the various components of the strategy will be critically evaluated and the results reviewed to ascertian what worked and what did not. Since the company has now grown so after the analysis, the challenges will be identified and a way forward with actionable solutions will be determined