Abstract:
While digitalization has opened doors for entrepreneurs all around the globe, making
it easier for people to start their ventures, there exists a lack of knowledge on the
influence of digitalization on the entrepreneurial intention of women in Pakistan.
Considering the culture of Pakistan, where women do not enjoy the same status as their
male counterparts, this study is an attempt to understand whether digitalization covers
the gender gap (in entrepreneurial activity) and makes it easier for women to start their
ventures. Theory of Planned Behavior (TBP) is used to dig deeper into the behavioral
patterns of female digital entrepreneurs for understanding the role of digitalization, a
qualitative exploratory study was conducted, where entrepreneurs having a digital
IV
business were interviewed. A purposive sampling technique was used to locate 20
female digital entrepreneurs who fulfilled a set criterion. Results revealed that
digitalization played a significant role in shaping the entrepreneurial intentions
amongst female entrepreneurs alongside their passion. Since digitalization made it
easier for women to start their ventures remotely, there were no cultural implications
for it as well.
