INTERNATIONAL BUSINESS REPORT TURKEY

Abstract

This business project was undertaken as part of the NBS initiative to internationalize the EMBA program by giving exposure to EMBA aspirants to comparative MBA programs internationally and providing them with insight into world class industrial facilities to see the principles being taught to them academically in action. For this purpose, due to the delay caused by COVID-19 this trip was organized with the collaboration of Yasar university and Pinar industrial group in Izmir, Turkey. The five-day trip included academic lectures and interactive sessions about different aspects of management sciences and a visit to Pinar’s industries where all steps of the supply chain and production of dairy products were showcased. As part of this project, I have selected Nestle Milk Pak, a dairy brand of Nestle Pakistan for the comparative analysis with PINAR. The report will go over the educational and industrial learning experiences in Tukey and how it helped in the comparative analysis of a Pakistani industrial brand with an international brand.