FORMULATION OF GUIDELINES FOR MANAGING PRODUCTION OF DIGITAL MAPS FOR MOBIL

Abstract

Use of digital maps in cell phones has gained global popularity very rapidly and is continuously on the rise. Map browsers on internet have already provided awareness to common users and availability of similar maps on mobile telephones has become a passionate public demand. This technology is being profitably used in the West, has been introduced in the Far East, Middle East and was started in India 2008. Ufone and Mobilink launched it in Pakistan in May 2009. Tangible guidelines are not available in Pakistan for managing production of high quality digital maps thus this thesis work has been undertaken to produce a comprehensive guideline tailored for our country so that an error free, reliable and a profitable mobile based mapping product could be launched. Success of such applications depends on customer satisfaction, therefore, customer requirement was established through a survey spread over a wide spectrum of mobile users. MobiTrack and Utrack services introduced in Pakistan were scrutinized, also leading services at international level were analyzed link, and having studied trends in the mobile industry, the specifications for digital data have been established. Then the detailed knowledge and techniques about project management have been applied to formulate guidelines for managing a project for production of digital maps for the mobile industry in Pakistan. The customer is still inquisitive and waits for a quality product. These guidelines would surely provide a clear direction for production of cost effective and accurate digital maps. Once available these maps can be used for different GIS applications like vehicle tracking, traffic control, town planning, law & order enforcement and even land management. Moreover these would form part of our National Geographical Database.