Critical Success Factors for Adoption of Mixed Reality in the Architecture Engineering and Construction Industry:

Abstract

Mixed Reality (MR) is a technology that integrates components from both augmented reality (AR) and virtual reality (VR) to create a unique user experience. According to existing literature, it has been indicated that MR holds significant promise for application within the construction industry. This technology can be effectively utilized in various areas, including safety education, plans overlapping, estimation, constructability, and clash detection. However, the utilization of this technology in construction projects within countries that are developing has not undergone extensive research. Following an extensive literature review, a total of 40 factors of success were determined. The proposed approach suggests a two-phase methodology for identifying the key indicators of MR adoption and organizing them into cause-and-effect groups. The initial phase involves the utilization of the Mean Score Ranking technique to narrow down the factors from a pool of 40, resulting in the identification of 15 Critical Success Factors (CSF). Cronbach's Alpha is a statistical measure utilized to assess the reliability of a questionnaire. The application of Fuzzy DEMATEL is employed in the next phase of the study to classify both the effects and the causes among the critical success factors. Results shows that the most influential factors are Government Support/Incentives, Multi-user Immersive View Mode, Multiuser Collaboration, Onsite Clash Detection, Quality Training & Learning, Impact Assessment and Holographic Computing play a dominant role. The following factors have been defined as Critical Success Factors (CSFs) for the use of Mixed Reality in the Architecture, Engineering, and Construction (AEC) industry. This study provides guidance for managers as well as stakeholders to focus specifically on these Critical Success Factors (CSFs) to enhance the acceptance of Mixed Reality in the construction industry. The findings offer valuable insights into the factors that contribute to the adoption of MR (Mixed Reality) in the construction industry of developing nations. This information will assist relevant companies in directing their research and development (R&D) endeavors towards promoting the adoption of MR, thereby facilitating the transition towards construction automation and digitalization, which is highly desired in the industry.