Abstract:
The imagined audience has long guided our thoughts and actions during daily
speaking and writing. The journalist frequently provides clear reasons and fictitious
audience images throughout the conversation. They investigated journalists'
perceptions of imagined audiences and journalistic duties in the digital era to
ascertain Pakistani journalists' social media use trends. Significant variances
amongst news cultures may be traced back to differences in journalists' conceptions
of their professional roles. To determine journalists' perceptions of news audiences
in Pakistan and ascertain journalists' perceptions of news audience feedback. To
determine the journalists' perceived journalistic duties. Is it accurate that a journalist,
based on similar images from his contacts, concludes that there is another kind of
testing at work? A survey of 500 Pakistani journalists assesses the projected
audience for news. The study concludes that digital tools are valuable sources for
journalists, but it is essential to use them responsibly. The study is significant
because it provides insights into the challenges and opportunities facing journalists
in the digital age. It is a reminder that journalists need to be constantly evolving their
practices in order to meet the needs of their audiences.
