Journalists’ Perception of Imagined Audiences and Journalistic Roles in The Digital Age

Abstract

The imagined audience has long guided our thoughts and actions during daily speaking and writing. The journalist frequently provides clear reasons and fictitious audience images throughout the conversation. They investigated journalists' perceptions of imagined audiences and journalistic duties in the digital era to ascertain Pakistani journalists' social media use trends. Significant variances amongst news cultures may be traced back to differences in journalists' conceptions of their professional roles. To determine journalists' perceptions of news audiences in Pakistan and ascertain journalists' perceptions of news audience feedback. To determine the journalists' perceived journalistic duties. Is it accurate that a journalist, based on similar images from his contacts, concludes that there is another kind of testing at work? A survey of 500 Pakistani journalists assesses the projected audience for news. The study concludes that digital tools are valuable sources for journalists, but it is essential to use them responsibly. The study is significant because it provides insights into the challenges and opportunities facing journalists in the digital age. It is a reminder that journalists need to be constantly evolving their practices in order to meet the needs of their audiences.