Implementation of an Information System at S&N Enterprises

Abstract

Fast-moving consumer goods (FMCG) distribution in Pakistan is a vital component of the country's economy. FMCG products are goods that are sold quickly and at a relatively low cost, such as food and beverages, personal care items, household cleaning products, and other similar products. The distribution network for FMCG products in Pakistan is quite extensive and involves several layers. The primary distribution network typically involves manufacturers or brand owners selling their products to wholesale distributors, who then sell them to retailers. These retailers, in turn, sell the products directly to end consumers. The distribution of FMCG products in Pakistan is also influenced by several factors, including the country's large population, diverse cultures, and varied socioeconomic conditions. As a result, companies that distribute FMCG products in Pakistan often need to tailor their distribution strategies to meet the specific needs and preferences of different regions and consumer segments. In recent years, there has been a significant shift towards modern trade channels, such as supermarkets and hypermarkets, in Pakistan's FMCG distribution landscape. However, traditional channels, such as small independent stores, still account for a substantial portion of FMCG sales in the country. Overall, FMCG distribution in Pakistan remains a highly competitive and challenging business. Companies that succeed in this market often have strong distribution networks, efficient supply chain management, and the ability to adapt quickly to changing consumer preferences and market conditions. S&N Enterprises in order to thrive in this competitive environment wanted to inculcate a new information system to evolve into an efficient and effective distribution firm.