Abstract:
This research offers a comprehensive exploration of attitudes and sentiments towards
America in Pakistan via the phenomena of social media mobilization, taking Imran
Khan’s ouster as a case study. The study has followed a quantitative approach in
which it has examined the religious, historical, anti-imperial, and social psychological perspectives, shedding light on the diverse factors influencing public
sentiment on social media i.e. Facebook. The findings have suggested that the
historical perspective is the most prominent whereas the religious perspective is the
least prominent. However, the most prominent dynamics of the historical perspective
are political tensions and military conflicts. Through sentimental analysis of
comments, it is revealed that there exists a correspondence between public sentiment
and the perspectives encapsulated by the variables. The findings of the research have
practically contributed to the understanding of diplomats, policymakers, and IR
experts in understanding drivers of anti-American sentiments in public for future
policies and strategy making.
